User Satisfaction and Web Portal Use

This study examines whether behavioral and demographical factors such as previous web use experience, type of web portal used, age, and gender influence user satisfaction with web portals, and whether user satisfaction influences usage of portals. A total of 340 undergrad and graduate students participated in a survey on their usage and satisfaction with different portals. The results show that the more people use the web, the more satisfied they are with web portals. Age has a negative effect on satisfaction with portals. Gender doesn’t seem to influence user satisfaction with portals. And users of different types of portal usually have different levels of satisfaction. User satisfaction, however, doesn’t seems to affect the actual use of web portals. This study addresses a gap in literature and is relevant to web portal companies and other IS practitioners.